48 stories
PURE ONE Travel runs hosted journeys, club journeys and tailormade trips worldwide. Plan a journey with PURE ONE Travel · PURE ONE Business runs retreats, experiences and events for teams worldwide. Talk to PURE ONE Business
Travel News
Choose a journey that matches your travel style and interests for lasting memories—whether cultural immersion in Andalusia, coastal Croatia tours, Nile cruises, or adult-only small groups with expert guidance.
15 June 2026 · 4 min read
Travel News
Meaningful travel emphasizes deep cultural immersion, authentic experiences, and responsible choices. Plan trips aligned with your passions to create lasting, enriching journeys.
4 June 2026 · 4 min read
Travel News
New memoir Echoes in Mallorca takes readers back to a time when one summer abroad could shape an entire future What if one decision, one flight, one season… changed everything? That is the question at the heart of “Echoes in Mallorca – Life in the Balearic Islands”, the new memoir from travel entrepreneur and CEO […]
27 April 2026 · 3 min read
Travel News
A collaboration connecting experience-led travel with one of Formula One’s most forward-thinking teams PURE ONE, the UK-based experience-led travel company, has announced a new partnership with Williams Racing, providing exclusive travel benefits and discounts to employees of the iconic Formula One team. The collaboration reflects a shared commitment to innovation, performance, and people, bringin
22 April 2026 · 2 min read
Travel News
A major collaboration set to position OCEAN FEVER as a leading force in global surf travel PURE ONE has announced a major strategic partnership with professional surfer and global content creator Ben Gravy, who will join the company as both a shareholder and active participant in the growth of its surf travel brand, OCEAN FEVER. […]
22 April 2026 · 2 min read
Travel News
Two new British Airways routes took to the skies yesterday, as the first flights to St. Louis, Missouri in the US, and Guernsey in the Channel Islands departed from London St. Louis became the 27th US destination to join the British Airways network, as the inaugural flight to the ‘Gateway to the West’ landed. The […]
22 April 2026 · 2 min read
Travel News
PURE ONE Travel Launches “Spirit of Kyushu” – An 11 Day Journey Through Japan’s Cultural Heartland New small group itinerary explores volcanic landscapes, historic traditions and authentic regional Japan beyond the main tourist routes PURE ONE Travel has announced the launch of its new 11 Days “Spirit of Kyushu” journey, a carefully curated small group […]
9 April 2026 · 3 min read
Travel News
In a move set to redefine how people choose and book their holidays, PURE ONE has announced the launch of a new technology designed to select travel experiences based entirely on a person’s emotional state. The system, named PURE AI TravelSense™, uses behavioural analysis, facial recognition, and voice tone detection to determine what kind of […]
1 April 2026 · 2 min read
Travel News
New 10-day experience combines iconic sites with Egypt’s newly introduced sleeper train for a truly immersive adventure PURE ONE Travel has announced the launch of its new 10 Days “True Egypt by Train” journey, an experience-led small-group tour offering travellers a rare opportunity to explore Egypt’s most iconic landscapes and historic sites using the country’s […]
25 March 2026 · 3 min read
Travel News
Travel company highlights personal connection to campaign as founder’s son lives with systemic JIA PURE ONE has announced its support for the national #WearPurpleForJIA campaign, raising awareness of juvenile idiopathic arthritis (JIA), a condition that affects thousands of children and young people across the UK. The campaign, organised by NRAS, takes place annually to increase […]
23 March 2026 · 2 min read
Travel News
British Airways has announced a significant planned expansion to its network for winter 2026, with the addition of two new destinations, Melbourne in Australia and Colombo in Sri Lanka. In addition, the airline will be adding more flights for winter to Cape Town (South Africa), Haneda (Tokyo), Bridgetown (Barbados), Kingston (Jamaica) and San Jose (Costa Rica). The new schedule reflects a nine p
19 March 2026 · 5 min read
Travel News
Kent, UK – 27 February 2026 – PURE ONE Travel, the fast-rising specialist tour operator based in Kent, has officially launched its first South American programme: an immersive 8-day journey through Peru designed for modern travellers seeking meaning, culture, and once-in-a-lifetime experiences. The newly unveiled itinerary – “8 Days: Classic Peru” – takes guests deep […]
9 March 2026 · 2 min read
Travel News
PURE ONE Travel has unveiled an exhilarating new European experience: “Learn to Surf in Northern Spain – Laredo”, a fully curated coastal escape designed for beginners and aspiring surfers seeking warm water, reliable waves, and authentic Spanish culture – all from a lead price of just £899 per person. Set on the sweeping sands of […]
27 February 2026 · 2 min read
Travel News
Driving sustainability, a shared commitment to environmental restoration, carbon offsetting, and community empowerment. PURE ONE, the specialist travel company known for its curated and experience-led journeys, today announced it has formalised a partnership with Evertreen, a digital platform dedicated to global reforestation and environmental stewardship. This collaboration marks a new chapter in
10 February 2026 · 2 min read
Travel News
Travelling with purpose, PURE ONE Travel strengthens its commitment to global impact through safe water, sanitation and hygiene initiatives. PURE ONE Travel, the specialist travel company known for its curated and experience-led journeys, is proud to announce a new partnership with Just a Drop, the UK-based international charity focused on providing sustainable access to safe […]
6 February 2026 · 2 min read
Travel News
PURE ONE, the UK-based specialist travel and media group, has announced a new partnership with Inflammatory Arthritis, marking a deeply personal and values-driven commitment to raising awareness of inflammatory arthritis and supporting those affected by the condition. The partnership has been led directly by PURE ONE Founder and CEO Wesley Baker, whose son Thomas was diagnosed in 2017 with Systemi
29 January 2026 · 2 min read
Travel News
For the first time since the Channel Tunnel opened in 1994, travellers between the UK and continental Europe may soon enjoy a true rail rivalry. A New Era for UK-Europe Rail Travel as Virgin Trains Takes on Eurostar. Long dominated by Eurostar, the high-speed route between London and cities such as Paris, Brussels and Amsterdam […]
9 January 2026 · 5 min read
Travel News
PURE ONE, has today announced a major strategic evolution as it prepares to launch a full programme of Small Group journeys alongside a refined, expanded focus on European FIT travel. The first PURE ONE Small Group departures will operate from May 2026.
26 December 2025 · 2 min read
Travel News
British Airways Holidays, one of the UK’s leading and most trusted tour operators, has unveiled its 2026 Travel Trends Report, in collaboration with world leading travel trend forecasting agency, Globetrender. As well as spotlighting the most popular destinations that British Airways Holidays customers are searching for, the report examines the biggest emerging trends that will […]
19 December 2025 · 4 min read
Travel News
And How PURE ONE Travel is designing travel experiences around them At PURE ONE Travel, we believe exceptional travel isn’t just about where you go, it’s about how you feel at every moment of the journey. From the first enquiry to long after you return home, customer experience sits at the heart of everything we […]
16 December 2025 · 4 min read
Travel News
PURE ONE is proud to announce its continued evolution into one of the most vibrant and multifaceted lifestyle brands. What began as a passionate, humble family-run venture has flourished into a recognised leader in experience-led travel. Driven by creativity, authenticity, and a deep commitment to quality, PURE ONE has cemented its reputation as a trusted […]
30 November 2025 · 2 min read
Travel News
Ahead of the winter season, the Ministry of the Economy, Tourism and Sport (MGTŠ), the Slovenia Outdoor Association, the Association of Slovenian Ropeway Operators and the Slovenian Tourist Board (STB) presented the main updates in ski and Nordic resorts and the results of recent investments. The presentation, held at Kope, highlighted how these investments are […]
21 November 2025 · 4 min read
Travel News
PURE ONE Group Ltd is delighted to announce that we have officially secured our new reservation and operations system through WeTravel – a global leader in travel technology trusted by over 3,000 tour operators worldwide. This marks a major operational milestone for PURE ONE as we move into the next phase of structured growth across […]
13 November 2025 · 2 min read
Travel News
British Airways has today announced its customers will soon benefit from Starlink connectivity.Starlink is a revolutionary Wi-Fi provider, powered by the world’s most advanced satellite constellation that orbit much closer to Earth than those used traditionally, providing even the most isolated areas with a more reliable and faster internet experience. The airline will start its […]
7 November 2025 · 2 min read
Travel News
A Sudden Halt to Operations Icelandic low-cost airline Play has officially ceased operations and cancelled all flights with immediate effect. In a statement, the company said that prolonged underperformance, weak ticket sales in recent weeks, and internal disagreements over revised strategy had left no other option but to shut down. The decision leaves thousands of […]
29 September 2025 · 6 min read
Travel News
PURE ONE is redefining what it means to travel, blending authenticity, technology, and lifestyle into one forward-thinking vision. At a time when mass-market tourism feels increasingly impersonal, PURE ONE stands apart by offering immersive, niche-driven experiences that connect travellers with culture, adventure, and community in a meaningful way. A Multi-Brand Travel Ecosystem From PURE ONE Path
10 September 2025 · 2 min read
Travel News
PURE ONE is excited to announce that we are now actively building our Specialist Products for the 2026 travel season, reinforcing our commitment to redefining niche travel with style, authenticity, and scale. Our strategy has always been clear: penetrate underserved specialist niches, build loyal communities, and scale into broader mainstream markets. As we move into […]
10 September 2025 · 1 min read
Travel News
The Mayor of Nice, Christian Estrosi, has reportedly softened his stance on banning large cruise ships from the French Riviera, instead opting for new passenger limits to regulate port calls. Originally, Estrosi announced plans in January to prohibit vessels carrying more than 900 passengers from calling at Nice and Villefranche-sur-Mer from 1st July 2025. However, […]
4 March 2025 · 1 min read
Travel News
Ethiopian Airlines has announced an expansion of its Manchester to Addis Ababa service, increasing frequency to daily flights from 3rd July 2025. This enhancement strengthens connectivity between the UK and Africa, providing greater accessibility to key destinations across the continent and the Indian Ocean. With the introduction of two additional weekly departures, passengers will benefit [&helli
4 March 2025 · 1 min read
Travel News
British Airways’ new-look Seattle lounge becomes the latest to open its doors as part of the airline’s global lounge refresh programme. British Airways’ Seattle lounge has opened its doors following an extensive refurbishment, becoming the latest to offer an improved pre-flight customer experience. It joins Singapore, Washington, Lagos and London Gatwick, which have all been […]
24 February 2025 · 4 min read
Travel News
British Airways has announced three new routes for summer 2025, bolstering its extensive network of Italian destinations. Launching in May 2025, British Airways will introduce new flights to Rimini (RMI) on the Adriatic Coast from London Heathrow, and Salerno (QSR) on the Amalfi Coast from London Gatwick. A new service from London City to Olbia (OLB) in Sardinia will complement existing […
27 November 2024 · 4 min read
Travel News
Eurostar has announced the return of its direct services between Amsterdam and London, scheduled to resume on 10 February 2025. The service was previously suspended in June due to renovations at Amsterdam Centraal Station, which temporarily prevented border controls at the Dutch terminal. During this period, passengers were required to disembark in Brussels for passport […]
7 November 2024 · 1 min read
Travel News
British Airways today marks 25 years of flying the UK flag to and from London City Airport. The airline’s flights from the east London airport are operated by its subsidiary airline BA Cityflyer, which is offering up to 25 per cent off a wide range of city break destinations to celebrate. Customers booking before 11 November […]
5 November 2024 · 2 min read
Travel News
Pure One Travel, a premier provider of bespoke and adventure-driven travel experiences, is thrilled to announce the expansion of its Jordan portfolio with a series of captivating travel packages designed for discerning adventurers and cultural explorers. This expansion showcases Pure One Travel’s commitment to offering memorable, high-quality journeys that dive deep into the heart of […]
1 November 2024 · 1 min read
Travel News
A trio of chefs introduced onboard – After a decade of French dining, Eurostar is revolutionising its gastronomic offering. For the first time in high-speed rail history, three food and beverage visionaries have come together to serve their contemporary creations onboard our trains, which are available for customers from November 4th. We’re welcoming Two Michelin Stared […]
16 October 2024 · 4 min read
Travel News
SWISS has expanded its pre-select dining service to include business class passengers on short-haul flights, enhancing its premium offering. The airline introduced a paid pre-select dining option in 2022 for economy passengers on short and medium-haul flights to or from Zurich and Geneva. Later that year, SWISS rolled out a complimentary pre-select dining service for […]
16 October 2024 · 1 min read
Travel News
Pure One Travel, a leading name in the adventure travel sector for FITs aged 23-49, is proud to announce the launch of its new Winter Snow Adventure product, set to begin this winter and continue into future seasons. This product will cater to travellers seeking an unforgettable blend of exhilarating snow sports and high-end accommodation […]
16 October 2024 · 1 min read
Travel News
Exciting news for travel enthusiasts! A brand-new radio station, TravelFM, is set to launch soon, and it promises to be the ultimate destination for globetrotters and dreamers alike. Found at travelfm.world, TravelFM will be a vibrant hub for all things travel, offering a mix of inspiring content, travel tips, destination insights, and much more. Whether you're […]
10 October 2024 · 1 min read
Travel News
Hard Rock International has officially commenced construction on its latest European venture, the Hard Rock Hotel Malta, set to welcome guests in 2026. This 394-room hotel will be a highlight of a broader €300 million mixed-use development in St George’s Bay. The expansive development will feature a 20,000 sqm shopping mall, luxury residences, a private […]
10 October 2024 · 1 min read
Travel News
Exclusive 2025 Travel Experiences for Adventurous Professionals Pure One Travel, a subsidiary of the dynamic Pure One Group and sister to Pure Vacations, proudly announces the launch of its highly anticipated 2025 travel packages. With a focus on creating unforgettable journeys for professionals aged 23 to 49, Pure One Travel promises to deliver unique, adventure-driven […]
10 October 2024 · 2 min read
Travel News
Aer Lingus has unveiled its newest transatlantic route, with flights to Nashville set to begin in April 2025. Starting from 12 April 2025, the airline will operate a four-times-weekly service (on Tuesdays, Thursdays, Saturdays, and Sundays), utilising its A321XLR aircraft for the route. Flight EI77 is scheduled to depart Dublin at 14:05, arriving in Nashville […]
10 October 2024 · 1 min read
Travel News
KM Malta Airlines is thrilled to announce an expansion of its flight schedule over the festive season with additional services between London Gatwick and Malta. Responding to growing demand, we will offer increased frequency on this popular route, providing customers with more options to spend Christmas with their loved ones or to enjoy some much-needed […]
8 October 2024 · 1 min read
Travel News
British Airways has become the first airline to accept the HM Armed Forces Veteran Card as an acceptable form of photographic identification on domestic flights. The change in policy will mean those who have served in the Armed Forces can use their Veteran Card for travel within the UK. The move is part of the […]
8 October 2024 · 2 min read
Travel News
Finnair has announced plans to increase its flights between Heathrow and Helsinki. The flag carrier currently operates four flights per day between London and the Finnish capital, with this set to rise to up to six daily services from 27 October. Two additional services will depart London at 09:55 and 13:10, arriving in Helsinki at […]
1 August 2024 · 2 min read
Travel News
Valletta, Malta. KM Malta Airlines is thrilled to announce that it has reached the milestone of one million bookings since launching sales on December 4, 2023, significantly ahead of schedule. The airline expresses its gratitude to all who contributed to this achievement, including its valued customers, local and international travel trade partners, airline codeshare and […]
30 July 2024 · 1 min read
Travel News
Tokyo, Japan — Japan Airlines (JAL) has signed a significant purchase agreement with Airbus for an additional 20 Airbus A350-900 aircraft and 11 Airbus A321neo aircraft. This move aligns with JAL's strategic plan to modernize its fleet and enhance its service offerings. In a separate agreement, JAL has also signed with Boeing for up to […]
25 July 2024 · 2 min read
Travel News
Turkish Airlines has introduced its new business class suite at the Farnborough Airshow, set to feature on the airline’s transcontinental flights. The Crystal Business Class suite offers enhanced comfort and privacy, featuring seats with an adjustable door and privacy panel. The suite boasts an increased seat width of 23 inches, more footwell space, and direct […]
25 July 2024 · 1 min read
Travel News
Virgin Atlantic has confirmed the acquisition of seven Airbus A330-900s, marking the final stage of its $17 billion fleet transformation. As the first UK airline to order A330neos in 2019, Virgin Atlantic's choice reflects the aircraft’s efficiency: It is 13 per cent more fuel and carbon-efficient than the A330-300s. Currently, Virgin Atlantic operates five of […]
25 July 2024 · 2 min read
