Driving sustainability, a shared commitment to environmental restoration, carbon offsetting, and community empowerment.
PURE ONE, the specialist travel company known for its curated and experience-led journeys, today announced it has formalised a partnership with Evertreen, a digital platform dedicated to global reforestation and environmental stewardship. This collaboration marks a new chapter in PURE ONE’s commitment to deepening its environmental impact and advancing sustainable practices.
Evertreen’s mission is to transform the world, one tree at a time by enabling individuals and organisations to plant real trees in critical regions worldwide, track their growth via satellite, and support ecosystem restoration that benefits both the planet and local communities.
Under the terms of the partnership, PURE ONE will:
- Support global reforestation initiatives by directly contributing to Evertreen’s tree planting projects across multiple continents.
- Provide travellers with opportunities for impact, offering optional contributions toward tree planting that offset carbon emissions associated with travel at the point of booking.
- Integrate sustainability into the travel journey, raising awareness among clients and partners about the importance of ecosystem restoration as part of responsible travel.
“Partnering with Evertreen is a natural extension of PURE ONE’s philosophy. Travel should do more than enrich the traveller; it should enrich the world,” PURE ONE CEO Wesley Baker. “Our collaboration with Evertreen empowers travellers to join us in restoring forests, offsetting carbon and leaving a positive legacy wherever we go.”
Trees play a vital role in mitigating climate change and maintaining healthy ecosystems. Evertreen’s approach goes beyond planting, its projects help:
- Offset carbon dioxide emissions by capturing CO₂ as trees grow.
- Restore biodiversity and protect natural habitats, giving wildlife space to thrive.
- Support sustainable livelihoods, creating employment opportunities for local communities engaged in planting and forest care.
Evertreen’s reforestation efforts have already made a measurable impact through millions of trees planted worldwide, demonstrating how collective action can tackle environmental degradation while empowering local stakeholders.
One of the hallmarks of Evertreen’s model is its transparent tracking technology. Every tree planted can be monitored through satellite data, providing partners like Pure One Travel and its clients real-time insight into the progress and health of forests they help grow.
“These are not just trees on a map,” said Dan Ciufo, Co-Founder of Evertreen. “They are lasting investments in our planet’s future, contributing to carbon reduction, supporting ecosystems, and creating economic opportunities for people who live where trees are planted.”
PURE ONE and Evertreen share a long-term vision to expand their collaborative efforts, inviting travellers and partners to contribute to a greener, more resilient planet. This partnership reflects how purposeful tourism and environmental action can intersect to create meaningful, measurable change.
