Ahead of the winter season, the Ministry of the Economy, Tourism and Sport (MGTŠ), the Slovenia Outdoor Association, the Association of Slovenian Ropeway Operators and the Slovenian Tourist Board (STB) presented the main updates in ski and Nordic resorts and the results of recent investments. The presentation, held at Kope, highlighted how these investments are already increasing visitor numbers outside the peak winter period. This year’s indicators show that the funding has been well justified and that Slovenian winter tourism is entering the season with a stronger and better-connected offer.
The Slovenia Outdoor Association highlighted the progress of the Unified Cross-Country Ski Pass project, which connects the leading Nordic resorts and strengthens Slovenia’s sustainability-focused winter offer. The updates presented by the Association of Slovenian Ropeway Operators underscore the development of ski resorts, the importance of recent investments and the improved operational stability expected in the coming season. The STB continues its intensive promotional activities at home and in foreign markets, shaping the entire winter offer into a unified story that inspires lovers of active winter experiences.
Dubravka Kalin, Director-General of the Tourism Directorate at the Ministry of the Economy, Tourism and Sport, spoke about the importance of investing in the future of Slovenian tourism and emphasised: “In 2022 and 2023, the Ministry of the Economy, Tourism and Sport implemented four calls for applications, creating one of the largest investment cycles in the history of Slovenian tourism. With 121.3 million euros of European and public funds, we stimulated as much as 278 million euros of investment in accommodation, mountain resorts and public tourism infrastructure. We are especially proud of the transformation of Slovenia’s mountain resorts, which have taken a major step towards becoming modern, year-round destinations thanks to 76.5 million euros in investments and 55.4 million euros in support from the ministry. We are pleased that the projects at nine mountain resorts are already showing results – improved services, greater appeal both in winter and summer, and a successful de-seasonalisation of Slovenian tourism.”
Unified Cross-Country Ski Pass – a unifying story of Slovenian Nordic tourism
The Unified Cross-Country Ski Pass has become one of the leading national products of Slovenian Nordic tourism. Developed as a joint project of the Slovenia Outdoor Association, the country’s leading cross-country ski resorts and the Ski Association of Slovenia, its purpose is to offer skiers a streamlined, transparent and high-quality experience.
With a single annual pass, skiers can access groomed trails in more than ten destinations across Slovenia – without separate tickets, different systems or additional administrative steps. This makes Slovenia an even more attractive, diverse and sustainable Nordic destination.
Valerija Pučko, Director of Slovenia Outdoor, emphasised: “This season brings an important innovation – the instant online purchase of the Unified Cross-Country Ski Pass. Users can buy it anytime, even just before departure and start using it the same day with a digital confirmation. The physical shoulder strap and ID card are delivered by post, which is a major advantage for those who decide on a skiing experience spontaneously. The pre-sale began in mid-November and will run until 30 November 2025. The pre-sale price is 129 euros for holders of the strap and card, while others pay an additional 10 euros for a new set.”
She added that the 2025/26 pass connects a network of resorts with more than 200 kilometres of groomed trails – including Pokljuka, Jezersko, Rogla, Soriška planina, Areh, Logar Valley, Bloke, Medvode, Planica, Bonovec, Stanežiče and Velenje. The pass offers access to a variety of terrains, from high-altitude circuits to family-friendly tracks.
Pučko also highlighted this season’s updates: “Cross-country ski resorts are introducing numerous upgrades: Planica is expanding its artificial-snow capacity and opening a 900 m² ice rink, Pokljuka continues with its snow depot, Rogla is strengthening its offer with expanded sports, recreational, wellness and culinary programmes and completing a new slopeside programme, Areh is opening the new Pohorc Centre, Jezersko is expanding its ski school, Logar Valley is updating its machinery, Črna na Koroškem is building a regional centre and Bloke is improving track preparation. All resorts are investing in more reliable conditions during milder winters – advanced snowmaking, optimised snow management and digitalised updates.”
A special added value for skiers is the snow traffic light, available on the Slovenia Outdoor website and the websites of the cross-country ski resorts. The traffic light shows daily conditions, groomed-trail lengths and their status, helping skiers plan their trips in real time.
The Unified Cross-Country Ski Pass is designed for all types of skiers – from beginners and recreational athletes to top-level competitors. Connectivity, diverse terrains and accessibility are the key strengths shaping Slovenia as an attractive Nordic destination.
“The message of this season is clear: Slovenia is a Nordic, diverse and well-connected destination. Cross-country skiing here offers a clean, safe, healthy and affordable winter experience. The Unified Cross-Country Ski Pass invites skiers to explore more, experience more and choose active, wintery Slovenia,” she added.
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