About Us

Discover the World with Pure Vacations: Your Adventure Awaits

Welcome to Pure Vacations, where your next great adventure is just a click away! We are passionate about crafting unforgettable experiences for travellers who seek more than just a holiday. With years of expertise and a deep love for exploration, we’ve dedicated ourselves to curating bespoke journeys that take you beyond the ordinary and into the extraordinary.

Our Story

At Pure Vacations, we believe that travel is one of life’s greatest pleasures. It opens doors to new cultures, breathtaking landscapes, and unique experiences that stay with you long after your journey ends. Founded by a team of travel enthusiasts, our mission has always been to share this passion with like-minded adventurers around the world. From sun-soaked beaches to snow-capped mountains, bustling cities to tranquil retreats, we’ve explored every corner of the globe to bring you the best destinations and experiences.

ISLAND DREAMS, WILD ADVENTURES, CULTURAL WONDERS—FIND THEM ALL ON OUR TRAVEL BLOG!

A glass of wine and a sweet pastry by the water in Catalonia

What We Offer

Our offerings go far beyond standard holiday packages. Whether you’re dreaming of a secluded island escape, an action-packed safari, or an immersive cultural tour, we tailor every aspect of your journey to suit your desires. We pride ourselves on our attention to detail and our commitment to delivering exceptional service, ensuring your trip is as seamless and enjoyable as possible. All travel arrangements are handled by PURE ONE and fully protected under our PTS license, giving you peace of mind from the moment you book.

As a reader of Pure Vacations, you’re already part of a community that loves to dream, explore, and discover the world. When you’re ready to turn those dreams into reality, our sister site, PURE ONE Travel, is here to make it happen. Specialising in curated travel experiences for independent travellers, PURE ONE Travel offers a handpicked collection of adventures designed with the same passion and insight you enjoy in our blog. From browsing inspiration to booking your next journey, it’s a seamless path from wanderlust to world traveller.

Why Choose Us?

When you explore the world with Pure Vacations, you’re not just discovering destinations — you’re stepping into a thoughtfully curated experience tailored just for you. Our dedicated team brings years of expertise to every journey, working closely with trusted local partners who share our values of quality, authenticity, and sustainability. The result is meaningful travel that feels personal, enriching, and responsible from beginning to end.

We know that no two travellers are the same. That’s why we offer a diverse range of experiences — from indulgent luxury escapes to affordable, off-the-beaten-path adventures — all delivered with the same care and attention to detail. Our travel brands include specialist tour operators designed to serve different styles and interests, and we’re excited to be expanding into travel agency services soon as well. Whatever your travel goals, Pure Vacations is here to inspire, guide, and connect you to your next unforgettable journey.

Join Us on a Journey of a Lifetime

We invite you to dive into our carefully curated collection of destinations and experiences, each chosen for its unique charm, character, and ability to inspire. Whether you’re a seasoned explorer or planning your very first escape, Pure Vacations is your guide to meaningful travel. Through captivating stories, expert tips, and real-world insights, we aim to spark your imagination and help you discover places that truly move you, beyond the brochures and into the heart of every destination.

Your next great adventure begins right here. From hidden gems and coastal escapes to vibrant cities and cultural treasures, let Pure Vacations be your companion on a journey filled with wonder, excitement, and unforgettable moments. With inspiration just a click away, we’re here to turn your travel dreams into real-life memories. So, are you ready to explore the world with us?

The Team

Wesley Baker

Founder, CEO and Visionary

Wesley, Founder and CEO of PURE ONE, is a recognised leader in the travel industry with over 40 years of experience in developing, scaling, and delivering exceptional travel brands. A proven entrepreneur, Wesley has successfully led numerous ventures across Travel, Tour Operators, Leisure, and Airlines. His unrivalled expertise in specialist tourism is what sets PURE ONE apart from the competition. Backed by an extensive network of industry partners and a solid track record of creating outstanding travel experiences, Wesley is the driving force behind Pure One’s continued success. Discover the difference that years of passion, innovation, and expertise can make in your next unforgettable journey with PURE ONE. He is the vintage of PURE ONE, always happy but professional.

Arabella Baker

Product Development Executive

Arabella, a key figure in shaping PURE ONE’s premium, customer-focused offerings, brings a wealth of expertise in business operations, customer experience, and strategic growth. With a strong background in travel and hospitality, Arabella has been instrumental in curating bespoke adventures that set PURE ONE apart. Her passion for delivering exceptional travel experiences, combined with her ability to execute innovative strategies, has played a vital role in scaling the business. With a Bachelor’s degree from Canterbury Christ Church University and a Master’s degree from the University of Kent, her vision and leadership continue to drive PURE ONE towards new heights of excellence and success. She is always smiling and loves travelling!

Lauren Hoyland

Customer Service

Lauren, Customer Services at PURE ONE, is dedicated to delivering exceptional client experiences. With a strong background in hospitality and travel, she ensures seamless, personalised service that drives high customer satisfaction and repeat bookings. Her expertise in client relations, problem-solving, and service excellence enhances PURE ONE’s reputation for premium, tailored travel. Passionate about customer engagement, Lauren plays a key role in building loyalty and brand trust. We love her!

Dan Pratt

Director of Customer Experience

Dan, brings over 20 years of leadership experience in shaping exceptional customer experiences, with a distinguished career that includes senior roles within the Virgin Group. With a proven track record in driving Customer Experience strategy, service excellence, CRM, operations, marketing, team training, and business development, Dan’s expertise ensures that every touchpoint with Pure One exceeds customer expectations. His leadership consistently delivers measurable improvements in both customer satisfaction and commercial performance, making Dan an invaluable asset to the continued success and growth of PURE ONE. Experience the exceptional service that sets us apart – all thanks to Dan Pratt’s unwavering commitment to customer excellence. He is awesome!

Jane Baker

Head of Finance and Administration

Jane brings over 30 years of exceptional expertise in financial and administrative management. Having served as a key member of King Charles III’s (then Prince Charles) economic team within his charities, Jane’s experience spans multiple royal palaces in London, where she led high-level financial strategy. Her expertise in financial management, strategic planning, and operational efficiency ensures PURE ONE’s robust fiscal foundation. Jane’s meticulous approach to budgeting, compliance, and investment oversight is instrumental in driving profitability and scalability. Holding a bachelor’s degree from the University of Buckinghamshire, her leadership continues to fuel PURE ONE’s financial success and growth.

Subash Aryal

Website Design and Manager

Subash, PURE ONE’s Website Design and Manager, is an expert in creating high-performance, user-friendly digital platforms. With extensive experience in web development, UX design, and SEO optimisation, he ensures PURE ONE’s sites, drive engagement and conversions. His expertise in maintaining seamless, scalable, and secure online experiences enhances customer interaction and booking efficiency. Subash’s innovative approach strengthens PURE ONE’s digital presence, making it a leader in specialist travel. We love Subash!

Dr Bing Tian

School Groups

Bing leads the School Groups Inbound Travel division at PURE ONE with a sharp eye for detail and a visionary approach to international education travel. With his signature professionalism and strategic mindset, he is spearheading the initiative to bring school groups from China to the UK and Europe, ensuring every journey is not only seamless but deeply enriching. Bing understands the cultural nuances and academic aspirations of young travellers, and his forward-thinking leadership is laying the foundation for meaningful exchanges that go far beyond sightseeing, fostering global connections, understanding, and inspiration.