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Surf Time: 04:16pm Malibu/ 12:16am London/ 09:16am Sydney

Wednesday 15th October 2008

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Get the low-down on all things Pure, from the beginning to today, who we are, and what we do.

In 1999 Pure Vacations Limited was born with a view of offering "Pure Select Experiences" worldwide. Every year since the company has developed new and exciting experiences and is now market leader in a number of sectors.

Wesley Baker, Chief Executive, said: "Pure Vacations is an extremely powerful experience and lifestyle brand which has developed a position of quality experiences since 1999. We need to maximise the company itself however and I want people to have a clear understanding that Pure Vacations caters for all their specialist experience travel needs."

Wesley Baker originates from a whole host of professional blue chip travel corporations and has been involved with launching the products, new airlines or developing tour operators of all sizes and even recovery of airlines from difficulties to being a Saturday boy at the age of 10 in a small travel agent.

He has worked with in a range of roles from junior executive to senior directorships with companies such as Thomson Holidays (including Britannia Airways and Horizon Holidays), Cosmos, Ulusoy Corporation, Onur Air, America West Airlines, Amtrak, Numerous World Tourist Boards, Claremont and May, Air Nevada, British Caledonian, Aston Hotels, Inspirations, and Tradewinds to name just a few.

Pure Vacations web site has been at the fore front of the company growth and this will continue. People can book a whole host of options now directly online and from the ease of their home.

Why Choose Pure Vacations

We offer something slightly different. We are a world operator that respects the fact you like to travel independently and look for enjoyment but also with the protection and help of an operator who cares, a holiday that is perfect for you.

Pure Vacations have won awards for the quality of its web site and professionalism of its specialisation.

Inside Pure Vacations

Pure Vacations head office is in Kent, United Kingdom, with a small office in Texas, USA. The majority of its contracted suppliers to the company are regional local suppliers, and thsi enables Pure Vacations to give back to local communities worldwide which is what sustainable tourism is all about.

All products and share the same philosophy - "To Be The Best" - providing customers with the best possible experiences.