Pure Vacations Blog



Sunday, June 08, 2008

Email will it remain the future communication

Compared with todays virtual worlds, e-mail is solidly Web 1.0, an almost archaic communication channel. However email does work, and marketers and advertisers keep putting it to new uses.

Moreover, consumers whose opinions are the ones that matter genuinely like email. Nearly three quarters of adult email users in North America said they used it every day, according to an April survey conducted by Ipsos for Habeas. Two thirds of adult respondents said they preferred email for communicating with businesses. Just as many and this is the important part said they expected to still prefer email five years from now.

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